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1274 5th Avenue
Northern BC Tourism Association is a Regional Destination Management Organization that works to promote and develop the tourism industry in northern BC through the delivery of cooperative marketing campaigns, media relations activities, and community development programs. Stakeholders include communities, businesses, and operators involved in tourism within northern BC, a vast area that spans Highway 16 west from Tete Jaune Cache to Haida Gwaii, and then north to the Yukon/Northwest Territories border. This is one of the six geographical tourism regions within BC as defined by Destination British Columbia, the industry-led Crown corporation.