News Feb 17, 2023

Jeff Guignard

Executive Director, Able BC

3 min read

Executive Director, Able BC

Jeff is a dynamic leader and communicator with extensive experience in government relations, strategic communications, and association management. As Executive Director of ABLE BC, Jeff advocates for BC’s multi-billion-dollar private liquor industry, including liquor stores, neighbourhood pubs, bars, nightclubs, and hotels. Initially from New Brunswick, Jeff spent a decade working in Ottawa as senior staff to several Members of Parliament before moving to BC in 2014. He is currently the Chair of the Coalition of BC Businesses and Vice Chair of the BC Hospitality Foundation.