Digital Growth Manager ( Conversion Rate Optimization)

• Company: Fresh Tracks Canada
• Job Type: Full Time
• Job Level: Professional
• Job Type: Full Time
• Job Address: 885 West Georgia, Vancouver, V6C 3E8
• Job Status: Permanent

At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.   

We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other as a family committed to grow.

ABOUT THE ROLE

Do you love travel, strategizing, and driving website conversions in a fun, supportive environment? We do, and Fresh Tracks Canada is looking for a Digital Growth Manager, who will lead conversion rate optimization across our websites. Reporting directly to and supported by the Vice President, Analytics & Insights, the successful candidate will drive the overall digital conversion strategy and execution in partnership with a multifunctional team. This high-profile role will lead web research, testing, analytics, and competitive intelligence for the company.  

RESPONSIBILITIES

• Manage and improve conversion points in the visitor journey to drive leads to the sales funnel
• Drive conversion optimization strategy for all web properties, proactively uncovering opportunities and making data-informed decisions
• Guide creation of superior user experiences that deliver high-converting landing pages for various web traffic sources
• Increase visitor-to-lead conversion of web properties through fast and actionable A/B testing
• Collaborate with a multifunctional team to implement new web content and features
• Follow a testing roadmap and present CRO performance insights to the leadership team
• Continually test and measure performance with accurate and actionable tracking and reporting
• Conduct competitive research and assessments that generate actionable insights
• Stay on top of Conversion Rate Optimization trends and best practices/tools

GENERAL REQUIRED DUTIES:

• It may be necessary to help with all other aspects of running and developing of our business
• Generate new ideas and efficiencies to constantly improve and enhance Fresh Tracks Canada and the way we work
• Overall high level of individual responsibility is required and it is important to appreciate the job necessitates a willingness to embrace challenge and change, and to work in a highly entrepreneurial way under management’s guidance.

NICE TO HAVES

• Proactively act as an owner and collaborate with a sense of urgency to move initiatives forward
• Think strategically, creatively, and identify and resolve problems
• Foster strong stakeholder relationships at various levels
• Articulate insights and issues clearly and effectively to technical and non-technical people
• Not just provide data but analyze it and extract actionable learning and insights
• Are personable, good natured, and work well with others
• Are able to influence others to make data-informed decisions
• Care about the brand and our stakeholders (internal and external)
• Empathize – you can put yourself in our customers’ (and your colleagues’) shoes
• Believe that done is better than perfect, particularly when problems arise
• Are resilient and not easily put off by setbacks 
• Believe in ownership, transparency, and collaboration
• Enjoy travel!

REWARDS

• 3 weeks vacation (4 weeks after your first year)
• Extended health benefits package
• Applauz Recognition 
• Comprehensive employee assistance program
• Flexible health and wellbeing days
• Paid anniversary day off
• “Pawternity leave” days for your new furry family members
• Remote and hybrid working options available
• Great working hours  
• Stylish office location in Vancouver, located close to public transit 
• Friendly and fun team environment with company celebrations and social events
• Access to Canadian travel industry discounts!

DIVERSITY, EQUITY, AND INCLUSION

We are an equal opportunity workplace. We strongly encourage applications from racialized individuals, under-represented communities, diverse backgrounds, identities, and experiences.  We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms. 

Only those currently in Canada will be considered for the role. 

Officially Great Place to Work® CertifiedTM

REQUIREMENTS

• 5+ years experience in Website Conversion Rate Optimization (CRO)
• Strong understanding and hands-on experience with A/B testing, website analytics, and UX conversion strategies and tactics
• Expert in Google Analytics and digital testing methodologies/tools
• Experience using web analytics and sales data to drive decisions, identify opportunities for improvement, and measure impact of changes/enhancements
• Strong sense for UX web design and content
• Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other marketing channels

Post Date: January 13, 2023