Discover Holidays Inc.
Discover Holidays is a specialist tour operator that designs and operates tailormade travel itineraries to Canada, Alaska, Australia, New Zealand, and Fiji. With an enviable portfolio of fantastic product, we tailor vacations to a wide range of clients. Over the last 20 years, the company has established a reputation for personalized service with attention to detail, advanced product expertise and professional delivery of quality vacations for the independent traveler.
Digital Marketing Specialist (Full Time)
We are seeking a full time Digital Marketing Specialist to join our Marketing Department, owning the strategy and optimization of our PPC Google Ads campaigns. The position requires previous experience running successful paid campaigns as well as detailed reporting on campaign results and strategies for optimization. You will be working closely with the Marketing Manager on a seasonal campaign basis, creating your strategy and reports month-to-month. This role will be based at our beautiful office in downtown Vancouver full time, Monday to Friday.
– create, manage and optimize paid campaigns across Google Ads, sometimes Bing Ads
– own and manage Google Analytics/Google Tag Manager to track conversions
– perform end-to-end monitoring of campaign execution and performance
– build and maintain analytics reports for marketing and sales activities and effectiveness
– execute keyword research to find the best search terms used by our target demographic
– use email best practices to create and test email templates to ensure effective delivery, open and CTRs
– work with a web developer to track and increase website conversions
– work collaboratively with the Social Media Specialist on paid tactics behind social campaigns
- 2+ years of PPC experience, specifically Google Ads. Bing Ads and Facebook Ads a plus.
- Demonstrated success running and reporting on strategic PPC campaigns
- Hands-on understanding of FB Business Manager, Google Analytics, Google Ads
- A willingness to excel, testing theories that can further increase conversions and sales
- An understanding of the fundamentals of Search Engine Optimization a plus
- Experience with Mailchimp, Moz Pro, Spyfu, WooRank and Hot Jar a plus
- An ability to work well both independently and as part of a team
Why Join us?
Discover Holidays believes in offering quality authentic client programs that will deliver a unique experience in our destinations. We strive to be the destination specialist of choice for clients to Canada, Alaska, Australia, New Zealand and Fiji. As a company we initiate opportunity through innovative practices valuing honesty, integrity & teamwork.
Benefits include: Three weeks paid holiday allowance, extended benefits, a beautiful office in downtown Vancouver, annual fam trips (subject to business need) when restrictions allow, access to excellent discounted staff travel rates, and working with a great team that is passionate about travel.
Application Deadline: There is no deadline for this – we will look to interview candidates as we receive applications. Please note that this posting may therefore be closed without notice. Thank you.
Please submit your resumé and cover letter stating your reasons for applying to: Stephanie Hood at firstname.lastname@example.orgAPPLY NOW! • DIGITAL MARKETING SPECIALIST • Discover Holidays
Post Date: October 13, 2021
675 West Hastings Street
Discover Holidays is a leading full service tour operator offering Canada, Alaska, Australia, New Zealand and Fiji. We offer independent travel packages, including self drives, remote luxury or wildlife lodges, quality accommodation, adventure packages, experiential themes, and world class personalized service. We take care of all the necessary planning details, providing expert advice and creative and and inspiring tailor-made FIT and group travel. Discover Holidays has several consumer brands: Canada by Design, Alaska by Design, South Pacific by Design (offering Australia, New Zealand and Fiji), each offering tailor made holidays for the discerning traveller. Discover Holidays is a preferred tour operator for Virtuoso and the Signature Travel Network.