The Web & CRM Specialist contributes to the overall success of Coast Hotels by optimizing and updating our brand website, focusing on web trends and analytics to ensure data-driven continuous improvement of our most important marketing channel.
They will assist our hotel partners with reviewing and understanding their guest data and provide support in the completion and deployment of highly targeted, offer-driven email promotions to drive conversion and revenue.
Additionally, they will provide support and CRM training to new hotel partners in collaboration with the external CRM system provider.
This role includes partnering cross-functional and with all Coast Hotels properties to help them leverage the brand’s CRM and web booking channel, share valuable insights and deliver high-volume digital marketing initiatives and together, improve the end-to-end customer experience and customer life cycle.
Who We Are – Our Digital Marketing Team is focused on building valued, ongoing guest relationships that support our broader brand awareness strategies and revenue generation goals. There are two core channels and systems that support our goal of acquiring new customers, creating a highly engaged email audience, and increasing brand loyalty with our existing guests, as well as delivering value to our hotel partners: our website at www.coasthotels.com and our CRM system.
Who You Are – You are interested in the customer journey life cycle, understanding of customer behaviour, and achieving impact on business through analysis and insights, and you love to analyze data and statistics that can inform content creation and audience engagement. You enjoy a fast-paced, highly collaborative business environment and love variety in your day, focusing on developing and executing strategies and tactics within CRM and digital marketing channels that lead to customer acquisition and brand loyalty.
Upon hire, candidates must provide COVID-19 vaccine card.
Coast Hotels offers a variety of benefits, including competitive wages & benefits, employee discounts, training & development, career advancement opportunities & more!
Please apply at: https://can62e2.dayforcehcm.com/CandidatePortal/en-US/coasthotels/Posting/View/3324APPLY NOW! • WEB AND CRM SPECIALIST • Coast Hotels
Post Date: June 10, 2022 Deadline for Application: June 17, 2022
700 â€“ 535 Thurlow Street
Coast Hotels Corporate Office and Central Reservations department are located in Vancouver BC. We are a dynamic and growing company with hotels throughout BC, Alberta, NWT, YT, and Western United States.