Charts and graphs signifying go2HR's Research for the BC Tourism & Hospitality Industry.
Research for BC’s Tourism & Hospitality Industry
Good business decisions begin with current, reputable and meaningful research.
Access the latest research about the tourism and hospitality industry, including labour market studies by go2HR, the BC government and other agencies.
Looking for some quick stats on Employment in BC’s Tourism & Hospitality Industry? Check out our Employment Tracker!
Go to the TrackerKey Initiatives
Employment Tracker
Powered by Statistics Canada’s Labor Force Survey and tailored by Qatalyst Research Group, our tracker, updated monthly, offers clear insights into our industry’s health. Track the trends with ease using our simple charts. Follow the journey of recovery month by month or take a longer look at patterns and trends.
Workforce Profiles
A one-stop shop for Workforce Profiles. Find information on British Columbia’s Labour Workforce for the Tourism & Hospitality Sector.
Career Awarness Research Project
In late fall 2022, go2HR did a deep dive into existing tourism and hospitality career awareness initiatives across B.C., Canada, and the globe, as well as best practices used by other industries to showcase jobs and careers to youth. With that history in hand, go2HR completed in-depth stakeholder interviews to understand from educators, associations and government to help identify gaps in tourism and hospitality career awareness and how we might fill them. Learn about the six key themes that emerged from this research.
Worker Perception Research Project
In late fall 2022, go2HR gathered data from workers key to tourism and hospitality industry recovery, and growth. We wanted to understand their awareness of industry jobs and careers, barriers to entering the workforce, and what messages might encourage people to consider tourism and hospitality when next looking for a job or a career. Learn more about what is important to these key audiences when it comes to looking for, or accepting a job in tourism and hospitality.
Labour Market Research Project
go2HR’s Labour Market Information (LMI) Research Project helps explain the impact of COVID-19 on tourism and hospitality in BC.
Spoiler alert: Its a wild ride on Playland’s wooden roller coaster.
Archives
Cariboo Regional Labour Market Study (2018)
The Cariboo region is susceptible to recruitment challenges as a result of its rural environment and lack of a major population centre. By 2028, it is anticipated that the region will have 1,600 job openings. The food & beverage, accommodation, and recreation & entertainment sectors will be the hardest hit.
Read MoreKootenay Regional Labour Market Studies (2018)
Compared to many areas of the province, the Kootenay region will have a higher percentage of jobs opening up due to retirements, and the region is also affected by seasonality and retention challenges, particularly in resort communities. By 2028, it is anticipated that the region will have 2,500 job openings. The food & beverage, accommodation, and recreation & entertainment sectors will be the hardest hit
Read MoreMainland South West Regional Labour Market Study (2018)
The Mainland South West region has a workforce that is younger than other areas of the province, and with a declining youth population, there will not be enough supply to meet the demand. By 2028, it is anticipated that the region will have 67,100 job openings. The food & beverage, recreation & entertainment, and transportation sectors will be the hardest hit.
Read MoreNorth Coast and Nechako Regional Labour Market Study (2018)
North Coast and Nechako, with an already tight labour market, is facing the added pressure of expanding mining, oil and gas sectors that are enticing young workers to take positions. By 2028, it is anticipated that the region will have 1,340 job openings. The food & beverage, recreation & entertainment, and transportation sectors will be the hardest hit
Read MoreNorth East Regional Labour Market Study (2018)
North East, with an already tight labour market, is facing the added pressure of expanding mining, oil and gas sectors that are enticing young workers to take positions. By 2028, it is anticipated that the region will have 1,170 job openings. The food & beverage, accommodation, and transportation sectors will be the hardest hit.
Read MoreRegional Labour Market Studies (2018)
All signs point to the fact that labour shortages are here in many parts of BC. Using information from WorkBC’s Labour Market Outlook, go2HR offers an in-depth look at the labour demand, supply and shortages in the seven economic regions in BC, with information at an occupation and sector level.
Read MoreThompson Okanagan Regional Labour Market Study (2018)
The Thompson Okanagan region has one of the most severe levels of seasonality in the province, which prevents many tourism employers from being able to retain workers on a permanent basis. By 2028, it is anticipated that the region will have 12,200 job openings. The food & beverage, accommodation, and recreation and entertainment sectors will be the hardest hit.
Read MoreVancouver Island/Coast Regional Labour Market Study (2018)
The Vancouver Island/Coast region is affected by seasonality and retention challenges, and compared to other parts of the province, they will have a higher percentage of jobs opening up due to retirements. By 2028, it is anticipated that the region will have 20,100 job openings. The food & beverage, recreation and entertainment, and transportation sectors will be the hardest hit.
Read MoreB.C. Tourism and Hospitality Worker Perceptions Research (2022)
In late fall 2022, go2HR gathered data from workers key to tourism and hospitality industry recovery, and growth. We wanted to understand their awareness of industry jobs and careers, barriers to entering the workforce, and what messages might encourage people to consider tourism and hospitality when next looking for a job or a career. Learn more about what is important to these key audiences when it comes to looking for, or accepting a job in tourism and hospitality.
Read MoreB.C. Tourism and Hospitality Career Awareness Research (2022)
In late fall 2022, go2HR did a deep dive into existing tourism and hospitality career awareness initiatives across B.C., Canada, and the globe, as well as best practices used by other industries to showcase jobs and careers to youth. With that history in hand, go2HR completed in-depth stakeholder interviews to understand from educators, associations and government to help identify gaps in tourism and hospitality career awareness and how we might fill them. Learn about the six key themes that emerged from this research.
Read MoreRelated Resources
Destination BC’s Research
Destination BC’s (DBC) research provides data and insights to enhance the effectiveness of future marketing and development projects.
Tourism HR Canada
Each year, Tourism HR Canada conducts, updates, and publishes several major reports containing the most recent data of interest to members of the tourism sector.