Employment Tracker

BC Tourism and Hospitality Employment Tracker

It’s not magic. It’s mechanics! Statistics Canada conducts monthly data from Statistics Canada’s Labour Force Survey and Qatalyst Research Group generates tables with tourism and hospitality-specific data. Those tables are the most accurate and relevant data source from which we can pull trends in our industry and monitor our post-pandemic recovery on a monthly basis.

Choose your own (statistics) adventure with our online employment tracker. Use the charts automatically generated each month to track employment trends in tourism and hospitality. Or flip the script and plot your own outcomes to create custom charts that dive into data by year, region, sector, or other metrics.

Introduction

The Employment Tracker reports on monthly changes in employment in the BC Tourism and Hospitality industry. The Tracker draws primarily from the Labour Force Survey (LFS), a monthly household survey conducted by Statistics Canada. The LFS is the most timely source of data on the labour market across Canada.

go2HR receives LFS tables generated by Qatalyst Research Group via Statistics Canada’s Real Time Remote Access (RTRA) Program that follows the Tourism Satellite Account’s definition of tourism. This data enables go2HR to track changes in employment and major trends in the Tourism and Hospitality industry in BC and monitor the ongoing impact of COVID-19 on the Tourism and Hospitality industry.

Chart 1: Employment By Sector, 2019-Present
Chart 2: Employment By Region, 2019-Present
Chart 3: Employment By Region and Sector, 2019-Present
Chart 4: Leading Occupations By Sector, 2019-Present
Chart 5: Employment By Selected Characteristics, Present
Chart 6: Employment By Job Status, 2019-Present
Chart 7: Labour Force by Sector, 2019-Present

Chart 8: Labour Force by Region, 2019-Present
Chart 9: Unemployment Rate, 2019-Present
Chart 10: Actual Hours Worked Per Week, 2019-Present
Chart 11: Average Hourly Earnings, 2019-Present
Chart 12: Sales Revenue of Food Services and Drinking Places, 2019-Present
Chart 13: Hotel Occupancy Rate, 2019-Present

Readers should be aware that the LFS is a sample survey and estimates are subject to both sampling and non-sampling errors.

Statistics Canada develops national labour market projections based on a monthly LFS survey of 56,000 households, covering 100,000 individuals from across Canada. Data is available on a sector (aligned with specific NAICS codes) and regional basis (e.g. by development region within BC). While this sample size provides for statistically reliable projections at the national, provincial and industry levels, the results become less statistically reliable once data is presented at the sector and regional level within BC.

As an illustration, BC accounts for about 12% of Canadian households and the Tourism and Hospitality sector typically employs about 12% of British Columbians. Applying these percentages, we would expect that about 1.4% of the individuals covered in the survey may be associated with the Tourism and Hospitality industry in BC (i.e. Of the 100,000 individuals captured in the household survey, about 1,400 would be associated with the Tourism and Hospitality industry in BC; this would provide a statistically reliable estimate of employment in the industry, equal to ± 2.6% at a confidence level of 95%). As the projections are broken down by sector within the industry and by development region within BC, the results are based on fewer and fewer surveys (and therefore become less statistically reliable). The results are also subject to rounding errors (e.g. results are reported in increments of 2,500).

As such, readers should be cautious when interpreting results presented at the sector and regional levels, particularly for smaller sectors and regions where the results can vary significantly on a month to month basis.

For additional information related to the LFS Study, please refer to the LFS User Guide. For further information about statistical reliability, please refer to Table 7.1 (Coefficients of Variation) in the LFS User Guide. Generally speaking, the larger the count presented in a graph or table, the greater the statistical reliability. When the count (e.g. the number of people employed in the Food and Beverage sector) is greater than or equal to 39,600, the coefficient of variation (CV) is less than or equal to 10%; when the count in the range of 39,600 and 13,900, the CV is from 10% to 20%; and when the counts are below 10,000, the CV is typically 20% or above.

Count Coefficient of Variation
Over 322,500 1%
113,001 to 322,500 2.5%
61,201 to 113,000 5%
39,601 to 61,200 7.5%
18,601 to 39,600 10%
13,901 to 18,000 16.5%
9,901 to 13,900 20%
6,401 to 9,900 25%
6,400 or less 33%

For more information, please refer to Table 7.1 – Coefficient of variation (CV) for estimates of monthly totals, Canada and provinces, from the LFS User Guide.

The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States. Created against the background of the North American Free Trade Agreement, it is designed to provide common definitions of the industrial structure of the three countries and a common statistical framework to facilitate the analysis of the three economies. NAICS is based on supply-side or production-oriented principles, to ensure that industrial data, classified to NAICS, are suitable for the analysis of production-related issues such as industrial performance[1].

This employment tracker follows the Tourism Satellite Account’s definition of Tourism and Hospitality sector, which is defined by the following NAICS codes:

  • Accommodation:
    • 7211 Traveller accommodation
    • 7212 Recreational vehicle (RV) parks and recreational camps
  • Food and Beverage Services:
    • 7224 Drinking places (alcoholic beverages)
    • 7225 Full-service restaurants and limited-service eating places
  • Recreation and Entertainment:
    • 5121 Motion picture and video exhibition
    • 7111 Performing arts companies
    • 7112 Spectator sports
    • 7115 Independent artists, writers and performers
    • 7121 Heritage institutions
    • 7131 Amusement parks and arcades
    • 7132 Gambling industries
    • 7139 Other amusement and recreation industries

  • Transportation and Travel Services:
    • 4811 Scheduled air transport
    • 4812 Non-scheduled air transport
    • 4821 Rail transportation
    • 4831 Deep sea, coastal and great lakes water transportation
    • 4832 Inland water transportation
    • 4851 Urban transit systems
    • 4853 Taxi and limousine service
    • 4854 School and employee bus transportation
    • 4855 Charter bus industry
    • 4859 Other transit and ground passenger transportation
    • 4871 Scenic and sightseeing transportation – land
    • 4872 Scenic and sightseeing transportation – water
    • 4879 Scenic and sightseeing transportation – other
    • 5321 Automotive equipment rental and leasing
    • 5615 Travel arrangement and reservation services

Further details can be found here. Detailed definitions of the NAICS code can be found here.

LFS collects data from the eight economic development regions within British Columbia: North Coast, Nechako, Northeast, Cariboo, Vancouver Island/Coast, Mainland/Southwest, Thompson Okanagan, and the Kootenays. The following map shows the eight economic development regions in British Columbia.

Source: https://pwp.vpl.ca/siic/job-search-resources/regions-of-british-columbia/

While there are eight development regions in BC, this employment tracker reports data for six regions:

  • Cariboo
  • Lower Mainland
  • Northern BC (North Coast, Northeast, Nechako)
  • Thompson Okanagan
  • Kootenay
  • Vancouver Island

Three of the Northern regions (Northeast, North Coast, and Nechako) are sparsely sampled by the LFS, so the data for these regions are combined and defined to be Northern BC.

Comparison of Development Regions to Tourism Regions in BC

The map below compares the eight economic development regions (black uppercase text and transparent) to the six tourism regions (white text and coloured) in BC. The six tourism regions within British Columbia include Northern BC, Cariboo Chilcotin Coast, Vancouver Island, Vancouver Coast & Mountains, Thompson Okanagan, and Kootenay Rockies. The tourism regions align with the six regional destination marketing organizations in British Columbia. As indicated below, while there is some commonality between the two sets of regional definitions, no region aligns directly with their counterpart in the opposite set.

Source: GO2HR. https://www.go2hr.ca/essential-tips-info/working-in-bc-tourism-regions;
WorkBC. https://www.workbc.ca/labour-market-industry/regional-profiles.aspx

Chart 1: Employment By Sector, 2019-2024

Key Takeaways:

Employment in BC’s Tourism and Hospitality sector increased by 2.2% from 334,000 in May 2024 to 341,250 in June 2024. Tourism and Hospitality employment in BC is lower than pre-COVID levels, with 2,500 less jobs compared to June 2019 (341,250 in June 2024 vs 343,750 in June 2019).

Sector

Years

Style

Year

Sectors

Style

Chart 2 displays Tourism and Hospitality employment information for each of the economic development regions in BC Users can select data for each region at the right-hand side of the chart. Display options include line chart or bar chart. Users may also compare employment data across regions for a single selected year. This option is available by clicking the Invert Options button at the bottom right of the chart window.

Clicking the View Table button beneath the graph will expand a table displaying the same information as the graph. There is also a Download button, which will download a csv file containing all of the data used to create the graph.

Please note: There is high variability in monthly industry sector data at the regional level, typically higher than the variability at the provincial level. Coefficient of Variation for BC estimates can be found here.