Job Description

Who We Are
Tourism Richmond is BC’s 4th largest DMO and an industry leader that collaborates with local businesses, tourism service providers, and the City of Richmond to showcase everything our community has to offer as a must-see destination. Through our passion and commitment to excellence, we work to ensure Richmond and our community benefit from a thriving visitor economy.

Our Purpose: To ensure Richmond and our community benefit from a thriving visitor economy.
Our Vision: Richmond is a can’t-miss part of the Metro Vancouver experience.
Our Values: We are EPIC: Excellence | Passion | Integrity | Collaboration

About The Role
Are you passionate about tourism and engaging with clients? Do you have a desire to promote Richmond, BC as a business events destination? If so, this role is for you. As the Sales Associate, Business Events at Tourism Richmond, you will play a pivotal role in securing business events, working closely with our partners to deliver immediate results. The ideal candidate is highly organized, collaborative, adept at building relationships, action and detail-oriented, and committed to excellence. Reporting to the Director of Marketing& Business Development, this role proactively identifies strategic opportunities to drive sales and position Richmond as a premier destination.

This is a full-time, permanent hybrid position that requires in-office work at least three times per week. Some overtime and after-hours work may be required. The salary range is $58,000-$65,000.

What You Will Be Doing
• Develop and implement sales strategies to generate future business for hotels, venues and partners in Richmond This includes promoting Richmond as a premier business events destination through tactics such as trade shows, sales calls, and client site visits.
• Cultivate relationships with meeting planners, travel managers, associations and other key groups in priority markets to attract business to Richmond.
• Generate new lead (RFP) opportunities through effective sales strategies and tactics.
• Handle requests for proposals (RFPs), including preparation, distribution, and timely client communications ensuring Richmond is well-positioned to secure business. This includes completing Bid Books for the client and related follow-up communications.
• Foster productive relationships and serve as a liaison between clients, hotels, venues and partners in Richmond.
• Travel for industry trade shows, sales missions, and other events throughout the year.
• Manage assigned project, travel and tradeshow budget(s), including tracking, reporting, and updating.

What You Will Bring
• Bachelor’s degree or equivalent in a related field.
• 3-5 years’ experience within a sales or events team, preferably in tourism, hospitality, or a similar field.
• Open and approachable with the ability to build productive relationships with team members, stakeholders, partners, and clients.
• Excellent verbal and written communication skills.
• Strong attention to detail with the ability to adapt and thrive in a fast-paced, changing environment.
• Demonstrated ability to plan, prioritize, organize, and complete work independently and efficiently.
• A valid Driver’s License is an asset.

Application
For a complete understanding of the responsibilities for this position, please see the full job description. If this role seems like the right fit for you, please apply with a cover letter and resume.

Applications for this position will be accepted until noon on Thursday, August 1st.

Tourism Richmond is committed to fostering a culture based on trust, collaboration, diversity, and inclusivity. We encourage candidates from all genders, ethnicities, cultural backgrounds, and sexual orientations to apply. Should you be contacted for an opportunity, please reach out to alleta@engagedhr.com if you require accommodations during the recruitment process.

Responsibilities & Qualifications

What You Will Be Doing
• Develop and implement sales strategies to generate future business for hotels, venues and partners in Richmond This includes promoting Richmond as a premier business events destination through tactics such as trade shows, sales calls, and client site visits.
• Cultivate relationships with meeting planners, travel managers, associations and other key groups in priority markets to attract business to Richmond.
• Generate new lead (RFP) opportunities through effective sales strategies and tactics.
• Handle requests for proposals (RFPs), including preparation, distribution, and timely client communications ensuring Richmond is well-positioned to secure business. This includes completing Bid Books for the client and related follow-up communications.
• Foster productive relationships and serve as a liaison between clients, hotels, venues and partners in Richmond.
• Travel for industry trade shows, sales missions, and other events throughout the year.
• Manage assigned project, travel and tradeshow budget(s), including tracking, reporting, and updating.

What You Will Bring
• Bachelor’s degree or equivalent in a related field.
• 3-5 years’ experience within a sales or events team, preferably in tourism, hospitality, or a similar field.
• Open and approachable with the ability to build productive relationships with team members, stakeholders, partners, and clients.
• Excellent verbal and written communication skills.
• Strong attention to detail with the ability to adapt and thrive in a fast-paced, changing environment.
• Demonstrated ability to plan, prioritize, organize, and complete work independently and efficiently.
• A valid Driver’s License is an asset.

Salary/Wage

$58,000-$65,000 annually

Job Application Process

Please apply through the link below with your resume and cover letter.

Apply Now