Job Description

Are you motivated by showcasing Vancouver as a great place to live, work and explore?

Are you passionate about social media marketing and content creation?

Do you describe yourself as positive, curious, creative, innovative and motivated?

If so, Destination Vancouver’s Social Media Specialist role could be the right match for you. Reporting to the Manager, Consumer Marketing, the Social Media Specialist is responsible for the day-to-day management of Destination Vancouver’s social media channels targeting the leisure travel segment.

This role will generate excitement for Vancouver’s various attractions, events and activities by creating engaging content across Instagram, TikTok, Facebook and X.

Strategic Accountabilities:
 Develop strategically sound social media strategies to achieve the goals and objectives of Destination Vancouver’s Consumer Marketing team.
 Plan, create, and manage content calendars, ensuring alignment with broader marketing campaigns and objectives.
 Manage Destination Vancouver’s Content Creator Program with local Vancouver influencers.
 Create and curate content (static and video) to execute on defined strategies.

Specific responsibilities:
 Creates, curates and posts written and visual content for Destination Vancouver’s social media channels (TikTok, Instagram, X, Facebook).
 Leads influencer marketing initiatives, including identification, outreach, collaboration, and performance analysis.
 Analyze performance metrics and prepare reports with actionable insights to guide future strategies.
 Monitors community engagement to mitigate potential risk to the organization, destination and/or member.
 Collaborate with internal stakeholders, tourism partners, and influencers to source content.
 Monitor social trends and leverage platform updates to keep content fresh and relevant.
 Other responsibilities and projects as required and assigned by Destination Vancouver.
What are we looking for?

We are seeking a new Team Member with social media experience, ideally within the travel/tourism industry, including an understanding of best practices and the achievement of associated KPIs. A background in spearheading paid social media campaigns, including strategy to maximize the campaigns’ objectives, and managing budgets is necessary as is experience in developing social strategies and content plans to deliver against them.

 You love Vancouver as a place to live, work, play, experience and explore and are excited about what is coming in 2025 and beyond!
 Familiarity with social media platforms (TikTok, Instagram, Facebook etc.)
 Experience in developing social media strategies and content plans to deliver against them.
 Exceptional writing and storytelling skills with an eye for detail.
 Strong experience with influencer marketing, including video coordination and relationship management.
 Proficiency with social media scheduling tools (e.g., Sprout Social, Emplifi, Hootsuite etc.) and analytics platforms.
 Basic graphic design skills and experience in using tools such as Canva to create visual content is a plus.
 Experience in video content creation, including shooting, editing, and optimizing for social media is an asset.
 Possess a high level of professionalism, maturity, diplomacy and judgment regarding decision-making.
 Able to meet deadlines and take directions in a fast-paced environment.
 Post-secondary education in business, marketing, or communications is preferred and/or equivalent experience.

Who are we?

Destination Vancouver is one of the world’s most dynamic Destination Organizations, delivering on a mandate for destination development and promotion that makes Vancouver a must visit global destination. It responsibly strives for a triple bottom line approach to measuring destination success through people, planet, and profit. As a private, not for profit business association, continued relevancy equals success by supporting the industry and building a competitive global destination brand.

Destination Vancouver has a fabulous product and a powerful brand. Its brand promise, Vancouver is a place that connects people and inspires them to live with passion, underpins how it communicates with potential customers, engages with stakeholders, and services its 800+ members.

What do we offer?

This is a maternity leave coverage position from March 2025 to June 2026.

This position is based in Destination Vancouver’s corporate offices with majestic views of the North Shore mountains and proximity to transit and downtown amenities.

We are proud to offer a competitive total rewards program including 3-weeks’ vacation, incentive plan, extended health care, transit reimbursement, Team Member Referral program, generous paid time off, training and development opportunities and tourism perks. Destination Vancouver believes in and supports work/life balance and flexible/hybrid working opportunities.

Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment.

Starting base salary range: $50,700 – $58,000

How do we connect?

If this sounds like you because you have the knowledge, ambition and drive and describe yourself as enthusiastic and fun, collaborative and focused on building positive relationships and achieving results to showcase Vancouver, we invite you to apply for this exciting position. Please send your resume and cover letter to: careers@destinationvancouver.com

For more information, please visit http://destinationvancouver.com

Responsibilities & Qualifications

Strategic Accountabilities:
 Develop strategically sound social media strategies to achieve the goals and objectives of Destination Vancouver’s Consumer Marketing team.
 Plan, create, and manage content calendars, ensuring alignment with broader marketing campaigns and objectives.
 Manage Destination Vancouver’s Content Creator Program with local Vancouver influencers.
 Create and curate content (static and video) to execute on defined strategies.

Specific responsibilities:
 Creates, curates and posts written and visual content for Destination Vancouver’s social media channels (TikTok, Instagram, X, Facebook).
 Leads influencer marketing initiatives, including identification, outreach, collaboration, and performance analysis.
 Analyze performance metrics and prepare reports with actionable insights to guide future strategies.
 Monitors community engagement to mitigate potential risk to the organization, destination and/or member.
 Collaborate with internal stakeholders, tourism partners, and influencers to source content.
 Monitor social trends and leverage platform updates to keep content fresh and relevant.
 Other responsibilities and projects as required and assigned by Destination Vancouver.

What are we looking for?

We are seeking a new Team Member with social media experience, ideally within the travel/tourism industry, including an understanding of best practices and the achievement of associated KPIs. A background in spearheading paid social media campaigns, including strategy to maximize the campaigns’ objectives, and managing budgets is necessary as is experience in developing social strategies and content plans to deliver against them.

 You love Vancouver as a place to live, work, play, experience and explore and are excited about what is coming in 2025 and beyond!
 Familiarity with social media platforms (TikTok, Instagram, Facebook etc.)
 Experience in developing social media strategies and content plans to deliver against them.
 Exceptional writing and storytelling skills with an eye for detail.
 Strong experience with influencer marketing, including video coordination and relationship management.
 Proficiency with social media scheduling tools (e.g., Sprout Social, Emplifi, Hootsuite etc.) and analytics platforms.
 Basic graphic design skills and experience in using tools such as Canva to create visual content is a plus.
 Experience in video content creation, including shooting, editing, and optimizing for social media is an asset.
 Possess a high level of professionalism, maturity, diplomacy and judgment regarding decision-making.
 Able to meet deadlines and take directions in a fast-paced environment.
 Post-secondary education in business, marketing, or communications is preferred and/or equivalent experience.

Salary/Wage

50,700-58,000

Apply Now