Job Description

The Director of Sales and Revenue (DSR) is a newly created role, focused on driving sustainable revenue streams for the organisation and partner organisations. The role leads the strategy for membership retention and growth, revenue generation, and overall business development practice. This role is responsible for increasing membership sales, retaining current members, mining new revenues, driving organisational revenue streams, and ensuring optimal member satisfaction through targeted programs and services. The DSR will oversee membership dues revenue, program revenue, sponsorship income, allied partnerships, and satisfaction scores from our annual member survey as critical Key Performance Indicators (KPIs).
The DSR manages four key areas: Sales & Revenue Growth; Account Management; Program Design/Delivery, and Membership Oversight. This position directly oversees the Member Services Coordinator and advertising/allied partners contractors and reports directly to the President & CEO.

Responsibilities & Qualifications

Sales & Revenue Growth (30%)
Lead and drive all revenue generation initiatives across the organization, including membership, sponsorships, allied partnerships, BCHA asset/marketing channel sales, and for-profit opportunities.
Responsible for BCHA’s non-traditional revenue partnership growth; Canadian Hospitality Health Plan (CHHP), EcoFund, FoodBuy and other revenue share platforms and programs.
Develop and implement targeted sales strategies to increase revenue from new and existing members, sponsorships, and other revenue streams.
Collaborate with external partners and suppliers to explore and secure new sponsorship deals, allied partnerships, and business ventures that align with the association’s goals.
Set and achieve membership and program sales targets through proactive outreach, sales calls, prospecting, and sales missions.
Identify and develop new revenue streams, ensuring long-term growth and sustainability of the association’s business model, including micro-conference events, tradeshows and growth of BCHA programs.
Lead annual new member drives and campaigns to increase engagement and revenue.
Account Management (30%)
Provide an exceptional new member onboarding experience to build trust and ensure high retention and annual renewal rates.
Oversee and maintain a clean, organised, and updated CRM system in partnership with the Member Services Coordinator, ensuring accuracy of member, partner, and stakeholder data.
Track member engagement, use of services, and deliverables, updating consistently as needed.
Facilitate member opportunities for marketing (Allied/Community members) and/or programs (Accommodation members). Refer members to appropriate service providers, whether in-house or third party.
Work with Government Relations/Communications leads to build dedicated partnerships and buy-in opportunities.
Plan and execute networking events, sales calls, and other member outreach initiatives to drive engagement with prospects and current members.
Ensure that all members receive professional, timely, and courteous service, utilizing feedback to continuously improve operations and member satisfaction.
Program Design, Delivery, and Participation (30%)
Lead the design and introduction of new programs and initiatives to meet evolving member needs.
Drive revenue growth through active participation in programs and their continued evolution.
Ensure program compliance and protect membership integrity, maintaining the highest standards of service delivery.

Membership Oversight (10%)
Maintain accountability for membership services decisions, revenue targets, and overall member satisfaction.
Facilitate effective communication between members, executive leadership, and staff to address any concerns or opportunities.
Oversee and manage the Member Services Coordinator, ensuring timely billing and consistent member support services.

Salary/Wage

100,000

Other Perks/Benefits

The BCHA provides a welcoming working environment with a competitive salary and benefits package. Benefits include 3-weeks vacation, extended health and dental benefits, employee bonus plan/performance pay, RRSP contributions and fun working environment. Salary: $90,000 to $110,000 plus performance pay Status: Permanent, Full Time Location: Vancouver, BC Work Environment: This role is Vancouver-based with hybrid options

Job Application Process

To apply for this position, please submit your resume and cover letter highlighting your relevant experience and qualifications to: info@bcha.com Please note that due to high interest in the position, only candidates selected for an interview will be contacted. Thank you for your interest in joining our team!

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