Meet the Team
The professionals at go2HR® know tourism from a human resources point of view. go2HR’s understanding of the industry’s human resource issues and opportunities means its staff experts can anticipate and respond to your business, people management, and career-development needs.

Alex Mrazek, Digital Experience Specialist
Alex is responsible for providing development and technical support for go2HR’s websites, overseeing website administration, managing pay-per-click campaigns, and assisting with go2HR’s digital marketing initiatives. He joined the go2HR team in 2010 has more than 20 years of experience in website administration, design and content management, most recently with SilverBirch Hotels & Resorts. Alex studied digital marketing strategy, web analytics, web programming and graphic design at several post-secondary institutions and brings exceptional skills in search engine optimization and web statistics analysis to go2HR.
Favourite place in BC: Whistler and the beaches along West Vancouver

Andrea Hinck, Director, Industry Training
Andrea joined the go2HR team in 2015 and has more than 25 years’ experience in the tourism and hospitality industry, 10 of which are in human resource management at the operation and corporate levels. She manages and implements go2HR’s industry training programs and projects including SuperHost, and in the past, the Winning Pitch and Student Industry Rendezvous. She also liaises with go2HR committees, industry associations, employers, training providers, and other stakeholders. Andrea is a Chartered Professional in Human Resources (CPHR) and holds a certificate in leadership coaching and a diploma as a provincial instructor in adult education.
Favourite place in BC: Stanley Park, Vancouver

Arun Subramanian, Director, Industry Health & Safety
Arun joined the go2HR team in 2017 and has over 15 years of HR experience in various sectors such as hotels, airlines, retail and facility management. Arun leads go2HR’s industry health and safety program, which focuses on helping tourism employers create and maintain safe workplaces, and communicating the importance of occupational health and safety in staff recruitment and retention. Arun holds a Master of Arts in Leadership from Royal Roads University, and a Diploma in Hotel Administration from the Sophia Polytechnic in Mumbai, India. He is a Chartered Professional in Human Resources (CPHR) and has completed management programs in HR at both BCIT and the Indian Institute of Management.
Favourite place in BC: Vancouver Island

Ellen Langton, CFO
Ellen, who holds a CPA, CGA designation, joined the go2HR team in 2013 and has more than 30 years of experience in financial accounting positions. Most recently she was the Director of Finance with Global Spectrum, which manages the South Okanagan Events Complex in Penticton. Ellen leads the financial planning and reporting functions at go2HR, supervising the preparation of monthly financial statements and the annual budget and business plan. Ellen is also responsible for office administration and coordination of IT support.
Favourite place in BC: Okanagan

Ellen Lymer, Regional Industry Health & Safety Specialist
Ellen has been an Occupational Health and Safety Professional for over 20 years in various industries throughout BC and Alberta. Ellen worked as a field safety coordinator within the heavy construction, manufacturing and pulp and paper industries across BC, then moved to the municipal government sector and was a corporate safety advisor for the Township of Langley followed by the City of Edmonton. Ellen was a Field Manager with BC Hydro for 10 years where she split her time between the corporate safety and generation operations departments. Ellen holds both CRSP (Canadian Registered Safety Professional) and PMP (Project Management Professional) designations and has formal training in adult education and human resources management. Ellen joined go2HR in 2020 and provides Occupational Health and Safety support to Vancouver Island businesses.

Ginger Brunner, Regional HR Specialist
Ginger is a Chartered Professional in Human Resources (CPHR) and trainer. She has close to 20 years of applied human resources and management experience within the tourism/hospitality industry. Joining go2HR in 2016, Ginger brings experience in developing, facilitating and supporting HR programs, as well as facilitating a range of college and university recruitment initiatives. Based in Kelowna, BC, she works with tourism operators and stakeholders in the regionalization of key recruitment, retention and training initiatives as outlined in the BC Tourism HR Strategy.
Favourite place in BC: Thompson Okanagan

Judy Frankel, Communications Manager
Excited to be a part of the team at go2HR, Judy Frankel has spent the last decade as a tourism executive in both the US and Canada. She brings a diverse skill set to the organization with a background in journalism and a Master’s in Political Science. A recent transplant to Metro Vancouver, Frankel spends her leisure time balancing the amazing foodie scene with the incredible outdoor recreational opportunities.

Krista Bax, CEO
Krista has more than 20 years of experience in various strategic leadership roles. She was the Senior Vice President, Western Canada of Context, a strategic engagement and communications firm, and the Executive Director of the Asia Pacific Gateway Skills Table. Krista also has extensive experience in occupational health and safety, primarily in the forestry industry. She holds a MBA and B.Sc. from the University of Alberta, and she has completed the Not-for-Profit Program developed by the Institute of Corporate Directors and the University of Toronto’s Rotman School of Management.
Favourite place in BC: Juan de Fuca Provincal Park

Ryan Fournier, Accounting / Administrative Assistant
Ryan, who has a Bachelor of Business Administration-Accounting Concentration, joined go2HR in November 2019. Ryan recently returned to Vancouver after several months working in Australia, and travelling in Asia. His prior accounting experience with a local CPA firm, combined with the customer service focus of his position in Australia are foundational to Ryan providing accounting and office management support to go2HR’s Finance and executive teams.
Favourite place in BC: Powell Lake

Sherry Henriquez, Program Assistant, Industry Health & Safety
Sherry joined the go2HR team in 2016 and she has more than 5 years of customer service experience in retail, sales, and hospitality. She provides administrative support to go2HR’s health and safety program and is also responsible for the administration of the Certificate of Recognition (COR) program. Sherry has a Bachelor of Science in Business Administration from Fairleigh Dickinson University, and a certificate of Human Resources Management from Simon Fraser University.
Favourite place in BC: The Seawall in Vancouver and Lost Lake in Whistler

Stephanie Mallalieu, Manager, Industry Health & Safety
Stephanie supports employers in establishing and developing effective health and safety programs, encouraging industry engagement in health and safety and the Certificate of Recognition (COR) program. Stephanie joined go2HR in 2016 and has more than 20 years of food hygiene and health and safety experience within travel, tourism and hospitality. Stephanie has held senior positions in London, England, and various overseas locations, supporting businesses with their food hygiene and health and safety programs. Stephanie holds a M.Sc. in Food Safety Management from the University of Central Lancashire, a B.A. in Tourism and Business Management from the University of Birmingham and a General Certificate from The National Examination Board in Occupational Safety and Health, England. Stephanie is a Canadian Registered Safety Professional (CRSP).
Favourite place in BC: Tofino and Whistler

Viktoriya Kammaeva, Program Assistant
Viktoriya joined the go2HR team in January 2019 and has more than 10 years of experience in front-line customer service with a focus in hospitality. Since 2016, she has been self-employed as a freelance copywriter and translator, focusing on providing Russian-speaking crafters with marketing and translation services. Viktoriya is responsible for providing professional administrative and customer service support to a number of go2HR’s Industry Training programs, including SuperHost. Viktoriya holds a B.A. in Sociology from UBC.
Favorite place in BC: Vancouver beaches