This role manages the social media marketing and online content for the business as it relates to the execution of the Marketing and/or Communications Plan.  Typically reporting to a senior marketing or communications person, this role generates creative content while connecting with external customers to build and maintain relationships and brand awareness and reputation of the business.

• Building and executing a social media strategy as part of a broader marketing and communication strategy for the business
• Identifying the most appropriate social media channels to achieve the company’s communication goals and defining the audience each channel is targeting
• Generating, editing, publishing and sharing daily social media content including writing posts to publicize events, marketing campaigns and potentially product launches
• Optimizing company webpages to increase visibility in searches
• Moderating all user-generated content as per the moderation policy for each community forum
• Analyzing and reporting on social data/metrics, insights and best practices, and then acting on the information
• Monitoring trending conversations, audience insights and overall performance of the business within social media channels
• Seeking opportunities to improve and strengthen the brand through digital storytelling
• Collaborating with other departments to manage the brand reputation and recognition of the business

• Minimum of 2-3 years work experience in social media or related field – the ability to craft a social media strategy
• Degree or diploma in Communications, Marketing, Business, New Media or Public Relations
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Social networking experience and knowledge of social analytics tools
• Some knowledge of web design, web development, SEO practices
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability

• Communications Coordinator
• Communications Manager
• Public Relations
• Marketing Coordinator
• Marketing Manager
• Vice President, Marketing