About Us

After visiting Fernie in 2003 (all the way from London, England) Phil Gadd, owner of Loaf Bakery, fell in love with the area and looked for ways to reside in Fernie permanently. As an avid snowboarder and mountain biker with a young family, Phil knew that Fernie was the perfect location to start a business and also enjoy the sports and activities that the area had to offer. With no town bakery and a community interested in healthy lifestyle choices, Phil saw the obvious gap and felt that his ‘all natural’ products would be a good fit for Fernie so they did their research and found that there was great potential for a wholesale and retail bakery/cafe with a clear focus on competitive prices, artisan quality, freshly made, preservative & additive free products. In the summer of 2009, after their paperwork came through, Phil arrived in Fernie and hit the ground running to get the bakery open in time for the winter season. In less than three months they fitted out the premises, sourced equipment, got their core team together, got all the paperwork and licenses in place and opened the doors.

Loaf Bakery had an incredible, hectic first year of business and their ever-growing wholesale accounts pushed them to expand into a new production unit. In 2010 they were voted Fernie’s “New Business of the Year” by the Chamber of Commerce but their greatest achievement for the year was the arrival of their first Canadian baby born in July. “Fernie is a fantastic community – a town with a big heart and soul that has made us warmly welcome as both a business and a family.”