About Us

Vision – Moment by incredible moment, The Adventure Group is known as the most professional adventure operator in BC by delivering the most (consistently) enriching experiences to its guests and staff alike.

Mission – The Adventure Group creates spectacular experiences for people that lead to moments of personal growth.

The Adventure Group’s values are core beliefs that we will not compromise as we create the ultimate outdoor adventure.

Safety – Above all else we ensure that we stay safe, play safe and think safety in every area of our business. This includes both our guests and our staff.

Resiliency – No matter what the day throws at us, we are able to dig deep when it counts, stay true to our values and find the strength to carry on.

Hosting – We are all guides. We believe that exceeding our guests’ expectations is the key to success. We look our guests in the eyes, acknowledge them in all their uniqueness and do everything we can to make their experience one that they’ll rave about.

Consistency – We are reliable. We show up on time, look good and choose our attitude every day. We are professionals and we can be counted on to own our projects and duties from start to finish. Our attention to detail sets us apart and we set the example for others to follow.

Respect – We are good to each other and the environment. We value those who keep the common good foremost in mind, bridge gaps between departments, keep communication ?owing, challenge assumptions starting with their own and defuse conflict. We care about each other and it shows.

Sustainable – We understand business. We believe that profitability assures the future of The Adventure Group and we make decisions with a balanced, business savvy approach.