About Us

Tourism Vancouver Island is a destination marketing organization whose vision is “To Position the Vancouver Island Region as a Premier All Season Destination”. The organization is a not-for-profit association representing the tourism stakeholders within the Vancouver Island region, which includes all the islands located between Vancouver Island and the mainland coast and also includes coastal areas of the mainland coast between Moses and Bute Inlets.

Tourism Vancouver Island is one of five regional destination marketing organizations (DMO) in British Columbia that are contracted by Destination British Columbia to deliver marketing initiatives on behalf of the region. As part of this contract each region administers the Tourism Partner Program (funding) for their respective region. Through the Tourism Partner Program, Tourism Vancouver Island is able to offer tourism stakeholders within the region the opportunity to participate in marketing initiatives at greatly reduced costs.