Remember, you are competing with other businesses and industries, so employers need to be more creative to attract qualified candidates. The key to creating a job posting is to provide enough details about the role and the Company while keeping it concise.
When you post a job vacancy, you are selling your business much like a salesperson would do to attract customers. You will need to do the same to attract prospective employees as well.
Tips for an effective job posting:
- Sell your Company! Why would a candidate want to work for you? Provide a brief summary of your Company, its culture, and some history
- Include a specific location
- What are the hours of work? Do you offer flexible scheduling? Can the position be hybrid or remote?
- Add details about the work environment.
- What’s in it for the applicant? What perks or benefits will employees receive (flexible hours, discounts, tuition reimbursement, employee meal)
- Do you offer extended healthcare benefits?
- Does your Company support and promote equity, diversity and inclusion (EDI) in the workplace? If so, include an EDI statement.
Example: [COMPANY NAME] is an inclusive workplace and welcomes applications from all qualified applicants. Indigenous people, 2SLGBTQ+ community, and members of other marginalized groups are strongly encouraged to apply.
- Remember to indicate salary/salary range information when publicly advertising your job posting (Pay Transparency Act – Guidance on Wage information)
- If you don’t already have a job description, create one. You can then use the job description to help create the job posting.
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