Job Description

Tourism Fernie is looking for a creative, experienced and passionate Social Media & Content Coordinator to help plan, execute and evolve our digital presence and success through inspiring branded content and storytelling, coordinate website content, and support a variety of other marketing and destination projects as part of our amazing team.

The successful candidate will be highly organized, a great communicator, have a professional presence, and is comfortable working independently and within a team. The coordinator will assist in the development of the annual social media & digital marketing plan and budgets. Capturing, curating quality content including taking photos, creating short-form videos (reels/stories), copy writing is an essential part of the role. Reporting to the Marketing Manager, this position also works in the field with a variety of important stakeholders and partners in order to capture content professionally and help tell their story in a compelling way. Being a year-round outdoor recreationist & enthusiast is essential to the role.

Responsibilities & Qualifications

Content, Social Media & Digital Marketing: (~ 80%)
• Coordinate, plan, curate and post engaging and professional content for all Tourism Fernie social media platforms and other relevant partner sites.
• Develop a social media/content calendar with support and approval from the Marketing Manager.
• Creating, editing and posting/distributing written, video, and photo content.
• Attend local events, visit local businesses, experiences and more in order to produce social media content as per the social media/content calendar, and update website content.
• Maintain unified brand voice across social media channels. Interact with users and respond to social media messages, inquiries, and comments.
• Assist with social media influencer campaigns.
• Assist with contracted photo and video shoots with external suppliers.
• Review and update website’s written and photo content in a coordinated process with the team.
• Stay abreast of social media and content trends, ideas to help keep Tourism Fernie innovative and relevant under the guidance of the broader Strategic Plan.
• Review social media and website analytics and create monthly and annual reports on key metrics.
• Assist in the development of an annual social media, content, website and digital marketing strategy.
• Coordinate the Digital Asset Management system.

Other: (~20%)
• Help with local distribution of visitor-focused collaterals.
• Assist the Marketing Manager & the team on other marketing and destination tasks and projects where needed.

Experience, Knowledge, Skills & Requirements:

• Proficiency with social media channels and analytics (Meta, TikTok, Youtube, …)
• Proven work related experience in managing and posting quality photo & video content on social media channels.
• Experience with capturing quality short-form video (reels/stories) and photos, including editing tools and digital media formats.
• Excellent communication skills, social listening skills and ability to engage the audience in a professional manner.
• Experience in quality copywriting and copy editing skills.
• Excellent time management skills with the ability to multitask.
• Must be team player with a positive attitude and is self-driven.
• Detail-oriented approach with ability to keep organized and work under pressure to meet deadlines.
• High level of comfort and professionalism communicating and working with local member businesses and organizations including resorts, accommodators and community groups to capture content.
• Proficiency with Microsoft Office programs, Adobe Photoshop & Acrobat and updating website content in cms.
• Strong preference in candidates with tourism and ski resort town work/life experience.
• Ability to ski/snowboard and hike is a must.
• Must be residing in Canada and have Canadian permanent residency, Citizenship or a valid work permit (valid for a min of 12 months).

Education:
Preference in candidates with:
• Photography and videography skills / training.
• Tourism social-media marketing education / training.
• Marketing, Tourism or related post-secondary education.

Salary/Wage

22-24

Other Perks/Benefits

Terms: • Start date: October 2024 • Year-round, 40 hours per week, with varied weekly schedule that will include some weekends & evenings, and will require some seasonal flexibility • Hourly wage: $21-24 based on experience • Position requires successful applicant to have a local presence, personal vehicle and local area residence. • Position includes a cell phone allowance, laptop and shared office space. • Health benefits after three-month probation is successfully completed. • Season ski pass to Fernie Alpine Resort and a season Nordic ski pass with Fernie Nordic Society will be provided at the start of the 24/25 ski season for the purpose of content creation/acquisition efforts for Tourism Fernie, but also as an employment benefit.

Job Application Process

Qualified applicants interested in joining a dynamic team are required to submit a RESUME and COVER LETTER specific to the job posting by email at hr@tourismfernie.com by August 30, 2024, 5:00pm. We wish to thank all applicants for their interest and effort in applying for the position; however, only candidates selected for interviews will be contacted. About Tourism Fernie Tourism Fernie is a non-profit society established in 2007 with the purpose of executing effective tourism marketing, programs and projects that sustainably increase and manage local tourism revenue, visitation and economic benefits for Fernie and surrounding area. Tourism Fernie offices are located at 102 Commerce Road, also home to the Fernie Chamber of Commerce & Fernie Visitor Centre. Your application to this posting is deemed to be your consent to the collection, use and necessary disclosure of personal information for the purposes of recruitment. Tourism Fernie respects the privacy of all applicants and the confidentiality of personal information.

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