Job Description

As the Tourism Development Specialist, you will play a pivotal role in supporting the sustainable growth of tourism in the Alberni Valley. Reporting to the Director of Tourism Development with 4EVER Strategies and working closely with the Alberni Valley
Tourism Association Board of Directors, you will collaborate with stakeholders, First Nations and partners to develop and implement effective programs that align with the community’s tourism
priorities.

Responsibilities & Qualifications

Alberni Valley Tourism
● Oversee 4EVER Strategies’ services with Alberni Valley Tourism and maintain the highest degree of client satisfaction
● Foster strong relationships with Destination BC, Indigenous Tourism BC, the City of Port Alberni, and Alberni Valley Regional District, Hupacasath and Tseshaht First Nation, Rights Holders, and other organizations
● Support the implementation of the Alberni Valley Tourism service agreement by creating and managing the annual work plan of deliverables as stated in the contract
● Lead industry engagement activities
● Lead, coordinate and provide oversight of the Alberni Valley Tourism MRDT and DBC Co-op plans
● Attend local events, conferences and committees on behalf of Alberni Valley Tourism
● Support and provide input into destination marketing activities
Project Management and Reporting
● Collaborate with the 4EVER Strategies marketing team to create business and marketing plans that align with Alberni Valley Tourism
● Ensure input from industry stakeholders, Rights Holders and partners in planning processes.
● Base tactical implementation on sound research and timely evaluation
● Oversee initiatives, monitor tasks, and meet deadlines
● Coordinate destination development workshops, training and supporting materials
● Coordinate meetings and presentations as needed
● Serve as secretary to the Board of Directors and coordinate committee meetings
● Develop and manage the annual budget based on Provincial and Board requirements
● Provide support on report and application writing as needed
Leadership
● Contribute to a thriving team culture among Alberni Valley Tourism members
● Foster a positive, inclusive, and collaborative team environment
● A deep understanding of and connection to Port Alberni as a community with a strong desire to ensure that tourism is a positive contributor to the community
● Develop and nurture strong relationships with local partners and businesses

Qualifications:
● Post-secondary education in Tourism Management, Planning, Business Admin, Marketing or comparable experience.
● Excellent verbal and written communication skills.
● A high degree of sensitivity in interactions with the public, staff, board, Rights Holders and stakeholders.
● Strong relationship-building and outreach planning skills.
● Account management and/or sales background is considered an asset.
● Budget management skills.
● Understanding of Provincial and Municipal relations within the tourism space.
● Experience in rural tourism and communities is considered an asset.
● Proficiency in MS Office, database applications, and general office procedures.
● Ability to work collaboratively in a small team and independently.
● Strong multitasking skills, an ability to showcase initiative, and meet deadlines.
● In-depth knowledge of the Port Alberni area.
● Able to travel and work flexible hours as required, including some evenings and weekends.
● A valid BC drivers’ license and a reliable vehicle is essential as travel throughout the region will be required.

Terms:
This position is full-time, with flexible working hours.
● This is a home-based role in Port Alberni; however, applicants must be located in the Port Alberni area and be prepared to travel throughout the region.
● You must be legally entitled to work in Canada or be able to obtain the necessary approvals to do so.

Salary/Wage

$60,000 - $70,000 based on experience.

Other Perks/Benefits

What 4EVER Strategies Offers You! ● Ability to work flexible hours ● Remote home-based work in Port Alberni ● Access to professional development for continued learning and education ● Mentoring and coaching ● A collaborative and supportive team environment ● Competitive total compensation package ● Extended health, wellness, medical and dental benefits Benefits: ● Salary: $60,000 - $70,000 based on experience. ● Entitlement to a benefits package will begin after the three-month probation period. ● This is a permanent position with an opportunity for career development within the organization. ● Engage with and contribute to your local community and region. ● Lead the development of innovative tourism initiatives throughout the region.

Job Application Process

Application Instructions and Deadline: To apply for the Tourism Development Specialist position, please submit your: a. Resume b. Cover letter, or max 2 min video oral cover letter, demonstrating how you meet the qualifications. Email your application to genevieve@4vigroup.com by Thursday May 1, 2025. Submit your application with the following subject title: Lastname_firstname_resumespecialist

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